Mark your calendars and set your alarms, Magic connoisseurs! The 2025 Festival in a Box product, coinciding with MagicCon Atlanta, launches at noon Eastern Time on Monday, August 18th. This Magic product has a very high chance of selling out extremely fast, so if you're planning to grab it, you've got to prepare! But what's inside the box, and why is it so popular? Read on, and find out more!
<h2>Festival in a Box Atlanta 2025 Contents</h2>
For starters, please refer to our previous content covering the announcement of this product <a href="https://edhrec.com/articles/festival-in-a-box-atlanta-announced-for-2025">by clicking here</a>. But for those of you who simply want to know more right away without a new link, here is the general breakdown of the product's contents:
<ul>
<li>One sealed booster box of Mystery Booster 2</li>
<li>One Secret Lair drop</li>
<li>Four exclusive promotional cards</li>
</ul>
Notably, there is a copy of <a class="edhrecp__link-a" content="Sliver Legion" href="#" target="_blank">Sliver Legion</a> in the Secret Lair drop, and a copy of <a class="edhrecp__link-a" content="The Ur-Dragon" href="#" target="_blank">The Ur-Dragon</a> is among the promos in the box. Those cards are quite valuable on the secondary market and are a big selling point for the Festival in a Box this time around.
<h2>Where to Purchase</h2>
You can find this Festival in a Box product at MagicCon Atlanta or by visiting <a href="https://secretlair.wizards.com/us/#fiab_atlanta_2025">the Secret Lair website</a>. The queue on the website is almost guaranteed to fill up super-quickly for this item in particular, so you'll want to get on as soon as you can, ahead of noon. If you're planning on buying this item, keep your mouse hand sharp, and click in at noon, or at least as close to noon as humanly possible. Also, expect a long wait and anticipate that you may not be able to get the box in time before they're all snagged. This is a normal part of the Secret Lair experience nowadays.
One other thing to note is that there is no confirmed price on the Festival in a Box at the time of writing. It is likely priced at $250 based on past precedent. That said, it has cost as low as $200 before, and it's possible that it could cost more than $250 this time around, so bear that in mind!
Are you planning to purchase Festival in a Box? Sound off below!

Festival in a Box Atlanta 2025 Launching At Noon EST

On Monday, August 11th, Magic: The Gathering announced the contents of the Festival in a Box for MagicCon Atlanta for 2025. For the most part, the structure remains the same, but new promotional cards have been included. What are the promos, and what's the new Secret Lair? Read on!
<h2>The Contents of Festival in a Box Atlanta 2025</h2>
The structure of this new boxed product is similar to what was offered for MagicCon Chicago and MagicCon Las Vegas this year. The contents include a box of Mystery Booster 2, a new Secret Lair product, and four new promos. One of the promos is a playtest card. But beyond that, the similarities largely end. For more information on the contents of Mystery Booster 2, <a href="https://commandersherald.com/mystery-booster-2-contents-fully-revealed-by-wizards/">you can refer to this article</a>. For everything else, we have more information below!
<h3>New Secret Lair Alert!</h3>
Festival in a Box Atlanta 2025 contains a new Secret Lair drop, called MagicCon: The Gathering. This witty drop is a valuable one, as it contains at least one high-cost card (judging from secondary market values, anyway). The cards depict creatures attending a MagicCon event. It may not be Atlanta, and it may not even be 2025, but if one uses their imagination, that MagicCon event could be anywhere or at any time.
The cards in MagicCon: The Gathering are as follows:
<ul>
<li><a class="edhrecp__link-a" content="Pack Rat" href="#" target="_blank">Pack Rat</a></li>
<li><a class="edhrecp__link-a" content="Shared Summons" href="#" target="_blank">Shared Summons</a></li>
<li><a class="edhrecp__link-a" content="Sliver Legion" href="#" target="_blank">Sliver Legion</a></li>
<li><a class="edhrecp__link-a" content="Sylvan Offering" href="#" target="_blank">Sylvan Offering</a></li>
</ul>
Currently, Sliver Legion is a relatively expensive card for many players, with its lowest-cost printing being from another Secret Lair drop at just over $41. Therefore, this Secret Lair foots approximately one-fifth of the expected cost for Festival in a Box Atlanta 2025.
<h3>Festival Promos</h3>
In addition to the Secret Lair, this product also contains four promotional cards exclusive to it. Those cards also hold one with a relatively high value:
<ul>
<li><a class="edhrecp__link-a" content="Lightning Bolt" href="#" target="_blank">Lightning Bolt</a>, with the Future Sight "Futureshifted" frame</li>
<li><a class="edhrecp__link-a" content="Scourge of Valkas" href="#" target="_blank">Scourge of Valkas</a>, with a Retro frame treatment</li>
<li><a class="edhrecp__link-a" content="The Ur-Dragon" href="#" target="_blank">The Ur-Dragon</a>, with the Future Sight "Futureshifted" frame</li>
<li>Spaghetti Junction, a playtest card</li>
</ul>
<a href="https://edhrecstatic.com/articles/wp-content/uploads/2025/08/Spaghetti-Junction.jpg"><img loading="lazy" decoding="async" class="aligncenter wp-image-162058" src="https://edhrecstatic.com/articles/wp-content/uploads/2025/08/Spaghetti-Junction.jpg" alt="Spaghetti Junction. Image credit: Wizards of the Coast" width="400" height="559" srcset="https://edhrecstatic.com/articles/wp-content/uploads/2025/08/Spaghetti-Junction.jpg 744w, https://edhrecstatic.com/articles/wp-content/uploads/2025/08/Spaghetti-Junction-215x300.jpg 215w, https://edhrecstatic.com/articles/wp-content/uploads/2025/08/Spaghetti-Junction-733x1024.jpg 733w" sizes="auto, (max-width: 400px) 100vw, 400px" /></a>
Like Sliver Legion, The Ur-Dragon is a card that demands a very respectable price point. Currently, with its oversized card notwithstanding, The Ur-Dragon's most affordable printing sits around $41 as well. Interestingly, that printing is its first, which is probably because, as a foil from Commander 2017, it has a tendency to warp.
For more information on this product, you can head over to Wizards of the Coast's product page, found <a href="https://magic.wizards.com/en/products/festival-in-a-box">here</a>.
Overall, Festival in a Box Atlanta 2025 looks to be pretty worth the value it provides, especially if the pulls from Mystery Booster 2 are worthwhile. So let's open the floor to you, dear readers. Have you purchased this product in the past and are you looking to do so this time? Sound off in the comments below!

Festival in a Box Atlanta Announced for 2025

On Thursday, May 15th, early bird badge sales go live for <a href="https://mcatlanta.mtgfestivals.com/en-us/badges/buy-badges.html">MagicCon Atlanta</a>! This first batch of badges, which are discounted by approximately 10%, will be public at 8 AM Pacific Time, or 11 AM Eastern. What will this event cost you to attend? Let's take a look!
<h2>MagicCon Atlanta Ticket Pricing Information</h2>
The badges for MagicCon Atlanta are divided into multiple tiers:
<h3>Black Lotus VIP Badge</h3>
First off, we have the Black Lotus VIP tier. This badge is by far the most expensive one on the list. It is also the most all-encompassing. The early bird sale has it listed at $900, but once general sales begin, it will cost $1,000 to get a Black Lotus VIP badge. According to the badge sales page on the site for MagicCon Atlanta, here is what you'll get for this access:
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<li>Black Lotus VIP Badge </li>
<li>Branded Lanyard</li>
<li>4 Traditional foil Avacyn's Pilgrim promo card</li>
<li>2 Edge of Eternities Collector Boosters </li>
<li>3 Magic: The Gathering | Marvel's Spider-Man Collector Boosters</li>
<li>1 Magic: The Gathering | Marvel's Spider-Man Spidey's Spectacular Showdown Scene Box</li>
<li>MagicCon 2025 Event Exclusive Deck Box + Sleeves </li>
<li>Black Lotus Progressive Sealed Event - Weekend Long</li>
<li>Black Lotus Draft Events - Friday &amp; Sunday</li>
<li>Black Lotus Commander Unknown Planechase Event - Saturday</li>
<li>Access to Thursday First Look Experiences</li>
<li>Access to The Lost Tavern</li>
</ul>
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<li>An Official Pin Exclusive to The Lost Tavern </li>
<li>Reserved Seating at the Mana Stage</li>
<li>Access to Black Lotus VIP Lounge</li>
<li>Access to Exclusive Signing &amp; Play Opportuinities with Magic Personalities</li>
<li>Early Access to the Show Floor</li>
<li>MagicCon: Atlanta Official Pin</li>
<li>MagicCon: Atlanta Staff Trader Pin</li>
<li>Black Lotus VIP Branded Bag</li>
<li>Designated VIP line for Show Store</li>
<li>10% off Official Show Store merchandise</li>
<li>Black Lotus Exclusive Playmat </li>
<li>Black Lotus Exclusive Wearable </li>
<li>Black Lotus Exclusive Drinkware</li>
</ul>
<h3>Legendary VIP Badge</h3>
Next, we have the Legendary VIP Badge. This badge will normally cost $400, but for the early bird sale, the badge is discounted to $360. There are fewer perks to getting a Legendary VIP Badge, but it's still full of a lot of good access and swag:
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<ul>
<li>Legendary VIP Weekend Badge</li>
<li>Branded Lanyard</li>
<li>2 Traditional foil Avacyn's Pilgrim promo card</li>
<li>2 Edge of Eternities Collector Boosters </li>
<li>3 Magic: The Gathering | Marvel's Spider-Man Collector Boosters</li>
<li>Access to The Lost Tavern*</li>
<li>An Official Pin Exclusive to The Lost Tavern </li>
</ul>
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<ul>
<li>Legendary VIP Exclusive Playmat </li>
<li>MagicCon 2025 Event Exclusive Deck Box + Sleeves </li>
<li>MagicCon: Atlanta Official Pin</li>
<li>10% off Official Show Store merchandise</li>
<li>Legendary VIP Exclusive Drinkware</li>
<li>Legendary VIP Branded Bag</li>
</ul>
<h3>Premium Badges</h3>
Next, Premium badges are divided into either single-day badges or weekend badges. Single-day badges are normally $75, but for this early bird sale, they're $65. Meanwhile, Weekend badges are normally $170 but are $150 for the sale.
If you are getting a single-day badge, here's what you should expect from it:
<ul>
<li>Fri, Sat, or Sun Badge</li>
<li>1 Non-foil Acvacyn's Pilgrim Promo Card </li>
<li>2 Magic: The Gathering | Marvel's Spider-Man Collector Booster</li>
</ul>
And, if you're getting a weekend badge, here's what you will get:
<ul>
<li>Weekend Badge</li>
<li>2 Traditional foil Avacyn's Pilgrim Promo Cards</li>
<li>3 Magic: The Gathering | Marvel's Spider-Man Collector Boosters</li>
<li>MagicCon: Atlanta Event Playmat </li>
<li>MagicCon 2025 Event Exclusive Deck Box + Sleeves </li>
</ul>
<h3>General Badges</h3>
Next, general badges are most people's cheapest option. These normally cost $40 or $110 for a single day or weekend badge, respectively, but are $30 or $100, respectively, for this sale.
Single-day badges will get you a promo copy of <a class="edhrecp__link-a" content="Avacyn&#039;s Pilgrim" href="#" target="_blank">Avacyn&#039;s Pilgrim</a>, while a weekend badge will get you two copies of that promo.
<h3>Youth Badges</h3>
Finally, we come to youth badges. Prices for this tier seem set, as there isn't a different price than the one they show on the site. Youth badges are either $20 for one day or $50 for the weekend, and only cover attendees under a certain age.
If your kid is going for a youth badge, this is what they should be getting:
<ul>
<li>Youth Fri, Sat, or Sun Badge</li>
<li>1 Non-foil Avacyn's Pilgrim Promo Card </li>
<li>2 Magic: The Gathering Foundations Jumpstart Boosters</li>
</ul>
And, if they're going for the weekend, here's what they'll receive:
<ul>
<li>Youth Weekend Badge</li>
<li>1 Non-foil Avacyn's Pilgrim Promo Card </li>
<li>1 Magic: The Gathering | Marvel's Spider-Man Collector Booster</li>
<li>1 Magic: The Gathering Foundations Beginner Box</li>
</ul>
<h2>MagicCon Atlanta - Can You Attend?</h2>
This convention is sure to have a bunch of really cool events and exhibitions. <a href="https://mcatlanta.mtgfestivals.com/en-us/badges/buy-badges.html">You can find the badge sale here.</a> Are you planning to get yourself to Atlanta for the con? Sound off below!
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atlanta

Festival in a Box Atlanta 2025 Launching At Noon EST

Festival in a Box Atlanta Announced for 2025

MagicCon Atlanta Early Bird Ticket Sale Starts May 15th