Mark your calendars and set your alarms, Magic connoisseurs! The 2025 Festival in a Box product, coinciding with MagicCon Atlanta, launches at noon Eastern Time on Monday, August 18th. This Magic product has a very high chance of selling out extremely fast, so if you're planning to grab it, you've got to prepare! But what's inside the box, and why is it so popular? Read on, and find out more!

Festival in a Box Atlanta 2025 Contents

For starters, please refer to our previous content covering the announcement of this product by clicking here. But for those of you who simply want to know more right away without a new link, here is the general breakdown of the product's contents:

• One sealed booster box of Mystery Booster 2
• One Secret Lair drop
• Four exclusive promotional cards

Notably, there is a copy of Sliver LegionSliver Legion in the Secret Lair drop, and a copy of The Ur-DragonThe Ur-Dragon is among the promos in the box. Those cards are quite valuable on the secondary market and are a big selling point for the Festival in a Box this time around.

Where to Purchase

You can find this Festival in a Box product at MagicCon Atlanta or by visiting the Secret Lair website. The queue on the website is almost guaranteed to fill up super-quickly for this item in particular, so you'll want to get on as soon as you can, ahead of noon. If you're planning on buying this item, keep your mouse hand sharp, and click in at noon, or at least as close to noon as humanly possible. Also, expect a long wait and anticipate that you may not be able to get the box in time before they're all snagged. This is a normal part of the Secret Lair experience nowadays.

One other thing to note is that there is no confirmed price on the Festival in a Box at the time of writing. It is likely priced at $250 based on past precedent. That said, it has cost as low as $200 before, and it's possible that it could cost more than $250 this time around, so bear that in mind!

Are you planning to purchase Festival in a Box? Sound off below!