<h6 style="text-align: right;">Image credits: Hasbro &amp; Disney</h6>
<p>On Thursday, April 24th, Hasbro announced that it renewed its longstanding licenses with The Walt Disney Company for Disney's Marvel and <em>Star Wars</em> properties. The license extension spans multiple years and will allow Hasbro to continue producing toys, games, and collectibles related to these properties. How will this affect <em>Magic: The Gathering</em>? Read on, and we will explain how this could affect <em>Universes Beyond</em>.</p>
<h2>Hasbro's Dealings With Disney</h2>
<p>According to the press release made on April 24th, Hasbro has historically produced many kinds of toys and games for the <em>Star Wars</em> and Marvel brands. They have made Lightsabers and a plethora of <em>Star Wars</em> action figures, while on the Marvel end of things, they've produced <em>Marvel Legends</em>, preschooler toys based on <em>Spidey and his Amazing Friends</em>, and, of course, <em>Universes Beyond</em>. Under this new extension, Hasbro will continue to be able to produce these toys and games for years to come.</p>
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<h2>Statements From Hasbro and Disney Executives</h2>
<p>The <a href="https://newsroom.hasbro.com/news-releases/news-release-details/hasbro-extends-long-running-strategic-relationship-disney">press release</a> continues with some quotes from execs at Hasbro and Disney Consumer Products:</p>
<blockquote><p>"It’s an honor to be able to deepen our relationship with Disney Consumer Products to create even more magical play experiences for consumers across the globe," said <strong>Tim Kilpin</strong>, Hasbro's President, Toys, Board Games, Licensing and Entertainment. “<em>Star Wars</em> and Marvel provide an extensive array of captivating content that gives us an unlimited trove of fresh ideas to create from. Our collaboration spans more than half a century, and we look forward to strengthening our relationship by bringing consumers everywhere brand-new play experiences tied to the exciting universes and characters of <em>Star Wars </em>and Marvel.”</p>
<p>"We look forward to continuing to collaborate with Hasbro to evolve our expansive portfolio of <em>Star Wars</em> and Marvel toys that bring these iconic adventures into daily life,” said <strong>Paul Gitter</strong>, Executive Vice President of Global Brand Commercialization at Disney Consumer Products. "From must-have collectibles to Lightsaber toys, we aim to push the boundaries of creativity to deliver innovative products and engaging play experiences that bring our fans closer to their favorite stories and characters.”</p></blockquote>
<h2>Hold Your Horses, <em>Star Wars</em> Fans!</h2>
<p>This licensing extension looks extremely promising for <em>Universes Beyond</em> fans, especially with <em>Edge of Eternities</em> looming on the horizon. However, it is extremely unclear whether <em>Star Wars</em> will receive any <em>Universes Beyond</em> treatments. Yes, <em>Edge of Eternities</em> is a space opera setting, just like <em>Star Wars</em>. However, this extension is fresh. We also know Wizards of the Coast works approximately 2.5 years in advance, sometimes longer, on <em>Magic</em> sets. As such, getting a <em>Universes Beyond</em> license is a tricky prospect. Furthermore, with the <em>Star Wars Unlimited</em> card game gaining traction and popularity, <em>Magic</em> may not get a collaboration with Lucasfilm Ltd., even if this license allows Hasbro to produce <em>Star Wars</em> toys.</p>
<p>Nonetheless, Marvel's continued collaboration with <em>Magic</em> is full steam ahead. As such, we are excited for the upcoming <em>Spider-Man</em> set and all that will entail!</p>
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<p>And now, let's open the floor to you, dear readers. How do you feel about this continued rendezvous between Hasbro and the House of Mouse? Are you excited to see what could come of this license extension? Sound off below!</p>


licensing

Hasbro Renews Licenses With Disney For Marvel And Star Wars