Secret Lair Play-Doh Collaboration Announced for Extra Life 2025

by
Josh Nelson
Josh Nelson
Secret Lair Play-Doh Collaboration Announced for Extra Life 2025

On Tuesday, September 16th, Wizards of the Coast announced their next fundraising collaboration with Extra Life. Extra Life is a program in conjunction with Children's Miracle Network Hospitals, an organization that helps treat thousands of children annually. Wizards of the Coast is always proud to collaborate with Extra Life to this end. And this year, they're bringing in another Hasbro property to help with this year's fundraising Secret Lair drop: Play-Doh!

Secret Lair x Play-Doh: Squishful Thinking

Squishful Thinking is a new Secret Lair release to coincide with and benefit Extra Life. The drop contains four cards, each reprinted in true SLD style with new, innovative artwork. The artwork in question is hand-sculpted from real Play-Doh and photographed to accentuate the sculptures. See for yourself with the renders below!

Image credit: Wizards of the Coast Image credit: Wizards of the Coast Image credit: Wizards of the Coast Image credit: Wizards of the Coast

Secret Lair x Play-Doh: Squishful Thinking releases on September 29th and will be available online through November 9th. Furthermore, the drop is available at MagicCon Atlanta's merch booths from September 26th through September 28th in limited quantities. The drop is billed to be printed to demand. The nonfoil drop will sell for $39.99, while the foil drop will sell for $49.99. Half of the proceeds from these sales benefit Extra Life.

Other Interesting Extra Life Information

In addition to a new Secret Lair, there are more Extra Life goodies on the way as well! For one, you can get card cosmetics for the above drop's contents on Magic Arena. Furthermore, you can get a special sleeve with the leonin Planeswalker Ajani on Arena (as shown at the top of this article) as well. All proceeds from these sales (minus any transaction fees) will go towards Extra Life, specifically to benefit Seattle Children's Hospital. Squishful Thinking's card styles will cost players 3,000 Gems, while the sleeve style will cost 600 Gems to acquire.

Furthermore, UltraPro will soon release their collaborative T-shirts and playmats, both bearing the same art of Ajani that you can see at the top of this article. The shirts cost $29.99, while the playmats cost $32.99. They aren't up on the site at the time of writing, but you can visit their website here to look for yourself!

Finally, according to Wizards' article on their collaboration:

The wizards of, well, Wizards of the Coast, are taking over twitch.tv/magic! The Magic x Extra Life Game Day livestream runs from 11 a.m. PT to 10:30 p.m. PT on November 8. It'll feature Magic like you've never seen it before for a cause that you know and love! Join us as we raise funds for Extra Life while playing Magic.

But that's not all the fun to be had on twitch.tv/magic. Wizards of the Coast employees will be streaming live each day leading up to the event. Tune in from November 3–7 to see what shenanigans we'll be getting up to (for a good cause, of course).

If you're interested in learning more about the stream or donating to Extra Life, you can visit ExtraLife.Wizards.com where Wizards of the Coast and several members of our community will be supporting this amazing organization.

And now, let's open the floor to you, dear readers! Are you excited for Wizards' newest collaboration with Extra Life? Will you be purchasing any of these products? Do you like the Secret Lair x Play-Doh drop or its contents? Sound off in the comments below!

Josh Nelson

Josh Nelson


Josh Nelson wears many hats. They are a music journalist when not writing gaming news. Beyond this, they're a scholar of the Sweeney Todd urban legend, a fan of monster-taming RPGs, and a filthy Aristocrats player. Josh has been playing Magic since 2001 and attributes their tenure to nostalgia, effort, and "aesthetic".

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