Hold onto your hats, everyone! Hasbro's Q3 Earnings Report is now available to the public. And apparently, Magic: The Gathering is the dominant force in their overall sales. Yes, you read that correctly: Wizards of the Coast is driving the Hasbro bus, and Magic appears to be holding Wizards by the hair, Ratatouille-style.
Hasbro Earnings Report
According to the Q3 earnings report, as of the end of the third quarter, Edge of Eternities and Marvel's Spider-Man (yes, even Marvel's Spider-Man) have assisted in driving Magic's product sales up by 55%. Hasbro CEO Chris Cocks is reported as saying:
“Wizards of the Coast led the way as Magic: The Gathering continues to break records. Consumer Products POS and market share accelerated ahead of the holiday, and our high-margin licensing business is unlocking new opportunities. With major announcements coming at The Game Awards in December, we’re poised to enter 2026 with momentum.”
Secret Lair also seems to have lent itself well to the rising revenue that Magic is earning for Wizards of the Coast and Hasbro.
Cocks' last sentence in our above quote has us wondering, however. The Game Awards is typically reserved to showcase video game announcements and awards. Might there be a push for Hasbro to revisit the possibility of a Magic video game (other than Arena)? Will we see Magic: Legends resurface in our lifetime? These are good questions to remember for December!
It's Not All Roses, Sadly
Unfortunately, there is a bit of troublesome news with this Hasbro earnings report. According to the report, Hasbro's overall profits are down, despite their continued windfall with Magic: The Gathering. But despite that information, a few other Hasbro properties, such as Peppa Pig, Beyblade, and GI Joe, continue to help Magic mitigate the company's profit issues.
Nevertheless, it's unfathomably interesting to see that Magic is the biggest reason that Hasbro is seemingly doing well right now. Magic: The Gathering is a JuggernautJuggernaut, and from the looks of it, is here to stay for the foreseeable future.
Josh Nelson
Josh Nelson wears many hats. They are a music journalist when not writing gaming news. Beyond this, they're a scholar of the Sweeney Todd urban legend, a fan of monster-taming RPGs, and a filthy Aristocrats player. Josh has been playing Magic since 2001 and attributes their tenure to nostalgia, effort, and "aesthetic".
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