Cloud Strife and Sephiroth Final Fantasy x MTG key art | art by Magali Villeneuve
According to Wargamer, during the Q1 earnings call from Hasbro on April 24th, 2025, CEO Chris Cocks reiterated the financial success of Final Fantasy's upcoming Magic release:
“Final Fantasy will be the best-selling set of all time on day one. It already is,” he said. Preorders for Final Fantasy products on Amazon sold out almost immediately after the initial preview stream, and most retailers are marking up Collector Boosters and Collector's Edition Commander decks to $600+ apiece.
Final Fantasy's new best-selling status will no doubt further entrench the decision to make Universes Beyond mainline set releases and products more frequent.
“It’s very clear to us that Universes Beyond as a strategy has increased the total active install base of Magic players, both in terms of reigniting lapsed fans as well as bringing in new fans,” Cocks said.
What's behind the growth in Hasbro's MTG earnings?
“It’s difficult to identify just one thing. Really what we’re seeing is an expansion of the playerbase,” Cocks explained. Many players could speculate the rise in Chaos Vault and Secret Lair drops have changed the model for MTG products in between mainline set releases.
As well as this, we can count on recent "nostalgia" sets like Tarkir: Dragonstorm having brought longtime players back into the fold to see fresh takes on old characters, game mechanics and settings.
One thing remains sure, Final Fantasy is bound to have some of the most popular Secret Lair drops of all time, leading to an even greater sales expectation for Wizards' current license of the franchise.
What Makes the Final Fantasy MTG set so popular?
Final Fantasy (FF) premiered in Japan in 1987, and with over 30 years' worth of game release across the world and console generations, there are legions of fans who are eager to get their hands on anything FF related. Final Fantasy's many characters and world settings also makes it a perfect fit for Magic's game system.
When Does the Final Fantasy MTG set Release?
With a scheduled prerelease date of June 6th and release date of June 13th, Final Fantasy and Magic fans don't have long to wait to meld their favorite franchises together with one of the world's best game systems.
Have you managed to preorder any Final Fantasy product yet? What games or characters are you hoping get the best representation? Let us know below!
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